Updating images in App Store Connect

  • Published on Aug 6, 2025
  • 1 minute(s) read
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If you're looking to update your app’s screenshots or app preview without submitting a new build, Product Page Optimization (PPO) is your best friend. Here's a detailed walkthrough of how to do it, including how to make your changes live immediately.

1. Create a new product page optimization test

  1. Log in to App Store Connect: https://appstoreconnect.apple.com

  2. Go to your app and in the left menu, select Product Page Optimization.

  3. Click Create Test .

  4. Choose a recognizable Test Name and select the Default Page as the baseline for comparison.

Note

PPO currently supports updating screenshots and app previews only. You cannot change icons, descriptions, or keywords using this method. If these changes are required, please get in touch with the NewStore expert services team.

2. Update screenshots and app previews

Once you’ve created the test, follow these steps:

  1. On the new test page, scroll to the section where you can update assets.

  2. Replace existing screenshots or app previews with your new files.

    • Follow Apple’s screenshot guidelines:

      • PNG format (no transparency)

      • Correct device frame dimensions (for example, 6.7", 6.1", 5.5", etc.)

      • Consistent order and visual language

You can preview how your updated assets will look on the App Store.

3. Start the test

When your changes are ready:

  • Click Start Test in the upper right corner of the screen.

At this point, App Store Connect prompts you to submit the test for review.

  • Minor metadata updates may be instantly approved by Apple's automated system.

  • Larger or more sensitive changes (such as major screenshot shifts or UI inconsistencies) may require an App Review.

If prompted:

  • Click Submit for Review.

  • A confirmation screen appears. Click Submit to App Review to complete the process.

  • Monitor the status from the PPO dashboard. Apple usually processes these requests within 24 – 48 hours.

4. Apply the treatment to your live app page

Once your test is either:

  • Instantly approved, or

  • Reviewed and accepted by Apple,

A confirmation screen appears on the test dashboard. To make the changes live for all users:

  • Click Apply Treatment to Original Product Page.

  • Click Confirm .

The updated screenshots/app previews are published to your main listing. No new binary or full submission is required.

5. That’s It!

You’ll see a success message once the changes are applied. Apple typically takes up to 24 hours to propagate changes across regional App Stores globally.