Shopping App iOS Core Updates

  • Updated on Feb 4, 2026
  • Published on Mar 20, 2025
  • 8 minute(s) read
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Release v3.55.0

Release date: January 21st, 2026

New features 🎉

Vouchers with PIN

Added support for vouchers that require a PIN code in the checkout flow. Users now have the option to redeem gift cards that require a PIN. When a PIN is required, an input field is automatically displayed. This enabled customers to adopt providers like Fashion Cheque.

Vouchers with PIN can be adopted by customers using the Bridge API integration.

Improvements 💪

Debug analytics events

In Beta apps all events recorded during user interactions can be viewed in the Shopping App on that specific device. This allows teams to track the user journey granularly, build better data funnels, and identify solutions to errors independently.

Accessibility refinements

User experience for users with accessibility needs got even more seamless. Refinements to screen-reader labels and focus areas were made across Home, Filters, Favorites, Brand Stories, Lookbook, and Barcode Scanner, to ensure consistent behaviours and reduce friction.

Additionally, investing in accessibility generates a more reliable platform, since the user interface is simpler to navigate and easier to test programmatically.

Release v3.54.20

Release date: November 12th, 2025

New features 🎉

Enhanced Emarsys Integration

Geofencing

Added support for Geofencing. Geofencing allows brands to create different automations for location-based push notifications. Shopping App integration allows brands to create campaigns that target customers within a specific geofenced area, enabling more personalized and context-aware engagement.

Geofencing enablement requires an app configuration. Contact your Omnichannel Success Manager to get started.

Shake To Feedback

User feedback helps you improve products and uncover new opportunities to deliver more value. That’s why we’ve just introduced the Shake to Feedback feature. Users on the latest Beta version of the app can now simply shake their device to open a feedback form and share their thoughts, ideas, or issues.

Analytics & Event Tracking

Enhanced Home Tiles Tracking

We have deployed extended tracking on Home Tile content to extract more insights about both user interactions and performance of tile content. In addition to current events, new parameters, such as Row titles (non-user facing ID set in Studio), index and position, are now collected.

These new changes will enable you to understand and optimize campaign conversion directly in your business intelligence tool of choice. Data is available in Google Analytics, and/or other tools leveraging the Events API.

Improvements 💪

3rd-party SDK Update

A reliable platform starts with regular updates. A few third-party SDKs the Shopping App leverages have been updated:

  • Usercentrics SDK for user tracking consent, updated to v2.24.0

    • Enables CMP Manual Resurface via the UserCentrics portal.

    • Fixed a startup crash caused by the SDK identified during the initial rollout of 3.53.0.

  • Facebook SDK updated to v18.0.1

Geofencing Reliability

Resolved issues with geofence triggers by fine-tuning initial activation parameters for smoother and more accurate performance.

Consent & Privacy Handling

Streamlined consent logic to reduce errors and ensure a more stable experience when retrieving consent metadata.

Accessibility Enhancements

Added accessibility identifiers to search categories to improve screen-reader support and app test coverage.

Release v3.53.0

Release date: October 14th, 2025

New features 🎉

Enhanced Emarsys Integration

SAP Emarsys is a marketing automation and omnichannel customer engagement platform. It enables personalized marketing campaigns across channels like email, push notifications, SMS, and in-app messaging.

In-App Messages

Added support for In-App Messages. In-app messages are notifications that appear within a mobile app while it is being used. This enables more dynamic and context-aware user engagement directly within the Shopping App. Currently, Overlay In-App Messages are supported.

Interaction types supported:

  • Copy to clipboard

  • Deeplink

  • External URL

  • Dismiss

Push notifications deep link actions

Push notifications now support multiple deeplink action-typed buttons. Users can navigate directly to specific in-app destinations for a more personalized journey.

Note

Currently, deep links actions is a functionality supported only on iOS. Android users will not be able to open push notifications with multiple buttons.

Notification SDK

Integrated additional Emarsys Notification SDK to enhance message delivery reliability.

Improvements 💪

Lookbook Hotspots

Increased accuracy of hotspots for Image Lookbooks, ensuring an improved browsing and discovery experience.

Performance & Stability

Optimized scrolling performance on the  Product Lister Views. By fixing memory leaks, scrolling the list is smoother, and performance is maintained under stress, improving app stability overall.

Release v3.52.0

Release date: August 12th, 2025

This release introduces improved data collection, a more extensive onboarding experience, and additional accessibility enhancements.

New features 🎉

Enhanced Insights

Added Google’s latest SDK for on-device measurement with first-party data, helping Retailers better understand and improve their experience while keeping performance fast and privacy in mind. The functionality is readily available. Retailers can leverage new data directly in their Firebase/Google Ads setup.

Improvements 💪

Repeat Onboarding Screens

In version 3.49.0, the Repeat Onboarding Screens functionality was introduced for newly downloaded apps. Now, onboarding screens can be re-displayed for any users with your Shopping App installed to expand the reach of your push notifications and loyalty program.

Accessibility Refinements

Multiple minor improvements were made across the user experience to ensure even higher accessibility standards:

  • Improved VoiceOver support for product configuration selection (size, color, etc.).

  • Improved navigation via keyboard and other assistive technologies with easier control focus, better element ordering, and reviewed product grids.

  • Improved usability of Video Lookbooks’ play/pause controls.

  • Clearer highlight of today's store opening hours in Store Detail View.

Bug fixes 🐞

  • Fixed issue with API calls that could affect loyalty vouchers.

  • Addressed various minor accessibility bugs across the app, along with the accessibility refinements.

General Notes

Supported accessibility features are shown on the App Store listings to showcase inclusivity efforts to potential new app users.

Release v3.51.0

Release date: June 25th, 2025

This release introduces additional accessibility enhancements, aligning with the European Accessibility Act (EAA), to make Shopping App inclusive and user-friendly for everyone.

New features 🎉

Landscape Mode support

Added support for landscape orientation. Landscape Mode provides users with greater flexibility based on their preferences.

  • Retailers can enable or disable landscape mode through configuration by storefront.

  • To enable, go to Account > Settings > Accessibility. The app is portrait-first by default for optimal usability.

Release v3.50.0

Release date: June 2nd, 2025

We're excited to announce a new version of iOS core v3.50.0.

Improvements 💪

Filter and Sort button review for accessibility

The Sort button now changes color based on its active or inactive state. The color, in combination with the dismissal button, helps users understand whether filters or sorting options are currently applied. This is a step forward towards European Accessibility Act (EAA) readiness.

Toolbar headings review and tags for accessibility

Updated all toolbar headings to include proper heading tags. VoiceOver can now announce the screen titles as soon as the screen loads. This provides immediate context for users and assists in smoother navigation. This is a step forward towards European Accessibility Act (EAA) readiness.

App download experience

We removed an unused SDK to reduce app size and improve download performance.

Release v3.49.0

Release date: April 25th, 2025

We're excited to announce a new version of iOS core v3.49.0.

New features 🎉

Repeat onboarding screens

You can now redisplay onboarding screens after a set number of days if a user dismissed or did not proceed with the onboarding. Each onboarding screen can be configured with specific Onboarding Interval Days.

Contact your Ominchannel Success Manager to enable Onboarding Interval Days. This feature is available for new installs from version 3.49.0 onward.

Bug fixes 🐞

Push Notifications Images

Fixed a bug where push notification images were not correctly shown when delivered (3.49.20).

Release v3.48.0

Release date: Month 31, 2025

We're excited to announce a new version of iOS core v3.48.0, which brings enhanced dynamic text sizes for accessibility in the Cart, single-choice filters for more granular user filtering, customizable app icons for iOS 18, improved peak time reliability with autoscaling, and a fix where combining favorite synchronization and remembered last size resulted in incorrect product configurations.

Improvements 💪

Cart - Dynamic text sizes for accessibility

Enhanced text resizing in the Cart view by improving the responsiveness of various UI elements. This is a step forward towards European Accessibility Act (EAA) readiness.

Single-choice filters

Added support for single-choice filters (equality search). Now, brands can offer more granular filtering to their user, such as a price discount percentage filter. For example, up to 10%, up to 30%, or up to 50%.

Custom app icons

With iOS 18, users can customize the appearance of their app icons to be light, dark, or tinted. Since branding is essential in fashion, retailers can create their own icon variations to ensure each one aligns with their brand. To know more, see Apple Human Interface Guidelines.

To add your custom app icons, contact your Omnichannel Success Manager and provide the new icons based on the icon template from Apple Design Resources.

Peak time reliability with autoscaling

Improved autoscaling across various backend services to ensure further platform reliability and resilience during peak time. Now, you can direct traffic to your Shopping App even more confidently.

Bug fixes 🐞

Favorites Synchronization and Remember Last Size

Fixed an issue where using Favorite Synchronization together with Remember Last Size feature caused the wrong product configuration to load when opening a product from the Favorites list.

Release v3.47.0

Release date: March 10, 2025

We're excited to announce a new version of iOS core v3.37.0. This release includes adaptations for accessibility, a new Quick Action Button, SAP Emarsys Custom Events support, and various technical improvements.

New features 🎉

Dynamic text sizes for accessibility

The iOS app supports dynamic text sizes. Users can now adjust text sizes via system settings for a more inclusive experience. This enhancement aligns with the European Accessibility Act (EAA) requirements. The act ensures that digital products and services, including e-commerce apps, are accessible to people with disabilities or impairments.

Early Access: Quick Action Button

The Quick Action Button allows brands to highlight one essential feature to their Shopping App users, for example, a live chat, loyalty program dashboard, or support hub. Customers can instantly access the key app screen using this button from anywhere in the Shopping App.

This is a floating button that can be dragged up and down, and snapped on the left or right edge. It always remains visible and allows seamless navigation to a defined view or App Extension in the app. The button is configurable by country and language and can be enabled without requiring a new app update.

This feature is in Early Access. Contact your Omnichannel Success Manager to have this enabled.

Improvements 💪

SAP Emarsys Custom Events

Added support for Custom Events in our Emarsys integration. Brands can now easily segment guest users based on their app interactions and target them with more relevant personalized push notifications.

UI elements labels for screen-reader accessibility

Added descriptive labels to the user interface elements to improve screen-reader accessibility. Labels make it easier for visually impaired users to navigate and use the app with a screen-reader. This is a step forward towards European Accessibility Act (EAA) readiness.

UI elements touch target for accessibility

Adjusted the touch areas of user interface elements to improve interaction accessibility. Larger touch targets make it easier for motion impaired users to navigate the app reducing mistaps. This is a step forward towards European Accessibility Act (EAA) readiness.

Updated minimum iOS version

Updated the minimum operative system version of our apps to iOS 17. With the vast majority of the user base on the lastest iOS version, reducing backward compability ensures more stability and reliability.