NewStore Shopping App is a native mobile application designed to enhance users’ shopping experience by providing an engaging platform for getting inspiration, driving loyalty, browsing, and purchasing products. NewStore Shopping App is based on three 'experience pillars':
Shopping experience
The apps offer a fully native (iOS, iPad OS, Android) shopping experience to let DTC brands present their brand and products in the best possible way. The experience is designed to be effortless, inspirational, and personal. The app leverages native-only features like rich and personal push notifications. It offers a variety of features that facilitate product discovery, streamline navigation, and enhance the overall purchasing process. It also offers unique shopping features like image and video lookbooks and stories.
Loyalty experience
In addition to being a high-converting shopping app, it offers a range of membership features allowing brands to connect deeper with their customers and increase customer lifetime value. Features like personal push notifications, member promotions, membership card, vouchers, levels and points collection make the loyalty program simple and accessible.
Store experience
The third pillar of the shopping experience offers a feature set that improve the experience when consumers interact with a brand store. Features like Store Mode (opening a designated store view when customers are in the store), BOPIS, store inventory, and more enhance the store visit and improve the overall unified commerce brand experience.
Main functionalities
Upon launching the app, users are greeted with a customizable splash screen and a consent banner that ensures compliance with data tracking regulations. The home wall serves as the central hub, featuring content based on user preferences, including product lists, brand stories, and promotional tiles. Users can easily navigate through different categories, refine their search results, and make informed purchasing decisions through detailed product pages.
Home wall
The home screen acts as the primary entry point for users, providing personalized content that encourages exploration and engagement. By offering quick access to categories and tailored recommendations, customers can easily find products that interest them, leading to increased conversion rates.
Personalized header for logged-in customers
Configurable bottom bar for quick access to main views
Title bar displaying brand logo and cart button
Category bar at thumb distance showing product categories
Customizable content layout using NewStore Studio
Support for various tile types (lookbooks, stories, video, images, product lists)
Segmented content based on user type (guest or logged-in)
Product lists integration (categories, recently viewed, recommendations)
Content can be scheduled and localised in NewStore Studio
Lookbooks & Brand Stories
Lookbooks and Stories provide an engaging visually immersive storytelling experience that showcases curated collections of products in lifestyle contexts. This helps customers envision how products fit into their lives, driving emotional connections and purchases. This feature enhances brand loyalty and inspires purchase decisions by showcasing products in a lifestyle context, ultimately increasing time spent in the app.
Make your marketing campaigns shoppable
Easy to setup in NewStore Studio
Immersive fullscreen view with animation
Page indicators and funneling buttons
Placeable on home wall and categories
Search
An efficient search function allows customers to quickly locate desired products. By enabling filtering and sorting options, this feature minimizes frustration during the shopping process and enhances user satisfaction, leading to higher conversion rates.
Filter and sort functionality
iOS: Horizontal scroll filter bar with dropdowns
Android: Filter modal with button options and sliders
Sorting options managed through backend
Catalog & Product
The catalog and product detail pages are essential for converting interest into sales. By providing comprehensive product information, high-quality images and customization options, these features build customer confidence and encourage informed purchase decisions.
Multiple layout options (one column, two column, inspirational)
Swipable product gallery
Color swatches for product configurations
Favorites button
Product ratings support
Express checkout with ApplePay (iOS)
Detailed product information with configurable cards
Support for up to 3 configuration types (e.g., color, size)
Back-in-stock notification feature for out-of-stock variants
Cart & Checkout
Cart & Checkout views simplify the purchasing process by allowing users to review their selections easily. Streamlined payment options encourage quick transactions while reducing cart abandonment rates. Moreover, these features enhance customer satisfaction and increase conversion rates.
Cart button always accessible across the app
Cart messages and vouchers to foster promotions and checkout
Support for Apple Pay (iOS) on Cart and Product Detail View
Native checkout with saved addresses payment method, and coupon section (availability based on e-commerce platform)
Order confirmation and history views
Account & Loyalty
Integrating a loyalty program within the app can significantly boost customer retention. This feature encourages repeat business and strengthens customer relationships by offering personalized rewards based on user interactions and purchases.
Personal header with a greeting on Home
Integration with loyalty program
Membercard, level and loyalty points collected
Access to order history
Link to loyalty dashboard and vouchers via App Extensions
Settings management
Favorites
Favorites enhance user engagement by creating a personalized shopping list that encourages future visits. This not only enhances user experience but also provides valuable insights into customer preferences for targeted marketing efforts.
Add products to favorites list
Favorites can be synced with your website
Favorites reminders can be sent via Push API
Store Experience
The store experience bridges online shopping with physical retail locations. By providing store availability information and facilitating in-store pickup options, this feature enhances convenience for customers while driving foot traffic to physical stores.
Store Mode for advanced in-store experience
Store stock availability (nearby or manual)
Store search functionality (nearby or manual)
Store list with details (name, opening times, address, contact, stock information)
Store bookmarking and favoriting
Buy-online pick-up in-store
QR code for handover, exchanges and returns
Barcode scanner
Push notifications
Push notifications are an essential tool for maintaining customer engagement after initial app interactions. By delivering timely updates about promotions, back-in-stock items, or order statuses directly to users' devices, these notifications drive app usage and increase purchase frequency.
Rich push notifications support
Back-in-stock alerts
Order status updates
Promotional messages
App Extension
App Extension empowers your brand to add custom content and functionality (store appointments, gamification, interactive blogs) to your app by including mobile-first webviews into the user journey. The App Extension API allows the web content to interact with native app functionality. For example, add to cart or add to favorites. Or deeplink to native view, like a product category or detail view. The user experience is untouched as the transition happens without users’ notice thanks to the native title bar and bottom bar.
This comprehensive feature set creates a powerful Shopping App that not only facilitates purchases but also builds brand loyalty, enhances customer engagement, and provides valuable data for continuous improvement of the shopping experience.