Retailer's Responsibility for Accessibility - Shopping Application

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Retailer's contribution is essential to ensure your Shopping App is accessible and compliant. Hence, we advise you to review your responsibilities as a brand and act accordingly. 

Disclaimer: This table provides guidance on key accessibility responsibilities but is not intended as an exhaustive or comprehensive list of all accessibility requirements. Retailers remain solely responsible for ensuring their Shopping App meets all applicable accessibility standards, including but not limited to WCAG guidelines, ADA compliance, and other relevant legal requirements. NewStore makes no warranties regarding the completeness of this guidance.

Area

Item

Modification

Notes

Content

Homewall

NewStore Studio

Includes localisations and alt-text, prefer native titles over image-on-text, include subtitles if the video contains meaningful speech

Lookbooks and Brand Stories

NewStore Studio

Include subtitles if the video contains meaningful speech

Cart Messages

NewStore Studio

Prepare native title and subtitle and ensure the readability of the image-on-text

Video

Retailer-owned content

Avoid flashing content, and include subtitles if the video contains meaningful speech

Product Details

Retailer-owned content

Ensure the HTML description is accessible

App Extensions

Retailer-owned content

Ensure content is accessible

Theming (see note below)

Font Styles

NewStore Expert Services with Design Team

Ensure readability and proper sizing

Colors

NewStore Expert Services with Design Team

Ensure readability and proper contrast

Icons

NewStore Expert Services with Design Team

Ensure readability, proper contrast, and proper meaning

Translations

NewStore Expert Services

Ensure proper meaning, ensure form field suggestions (for example, password requirements)

Note

Brand Identity and Theming: Changes to the brand identity are exclusive retailer responsibility. NewStore will not alter a retailer brand and visual imaginery. Theming changes require retailer input and sign-off. The Expert Services and Design team role is to ensure implementation quality.

If you encounter limitations or issues with accessibility, submit an insight via the Roadmap Portal in Studio or NewStore Omnichannel Manager, or contact your Omnichannel Success Manager or Support.