---
title: "Retailer's Responsibility for Accessibility - Shopping Application"
slug: "brand-responsibility-for-accessibility"
updated: 2025-07-01T07:21:48Z
published: 2025-07-01T07:21:48Z
canonical: "docs.newstore.com/brand-responsibility-for-accessibility"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.newstore.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Retailer's Responsibility for Accessibility - Shopping Application

Retailer's contribution is essential to ensure your Shopping App is accessible and compliant. Hence, we advise you to review your responsibilities as a brand and act accordingly.

**Disclaimer:** This table provides guidance on key accessibility responsibilities but is not intended as an exhaustive or comprehensive list of all accessibility requirements. Retailers remain solely responsible for ensuring their Shopping App meets all applicable accessibility standards, including but not limited to WCAG guidelines, ADA compliance, and other relevant legal requirements. NewStore makes no warranties regarding the completeness of this guidance.

| Area | Item | Modification | Notes |
| --- | --- | --- | --- |
| Content | Homewall | NewStore Studio | Includes localisations and alt-text, prefer native titles over image-on-text, include subtitles if the video contains meaningful speech |
|  | Lookbooks and Brand Stories | NewStore Studio | Include subtitles if the video contains meaningful speech |
|  | Cart Messages | NewStore Studio | Prepare native title and subtitle and ensure the readability of the image-on-text |
|  | Video | Retailer-owned content | Avoid flashing content, and include subtitles if the video contains meaningful speech |
|  | Product Details | Retailer-owned content | Ensure the HTML description is accessible |
|  | [App Extensions](/v1/docs/reusing-web-content-in-the-app) | Retailer-owned content | Ensure content is accessible |
| Theming (see note below) | Font Styles | NewStore Expert Services with Design Team | Ensure readability and proper sizing |
|  | Colors | NewStore Expert Services with Design Team | Ensure readability and proper contrast |
|  | Icons | NewStore Expert Services with Design Team | Ensure readability, proper contrast, and proper meaning |
|  | Translations | NewStore Expert Services | Ensure proper meaning, ensure form field suggestions (for example, password requirements) |

> [!NOTE]
> Note
> 
> **Brand Identity and Theming**: Changes to the brand identity are exclusive retailer responsibility. NewStore will not alter a retailer brand and visual imaginery. Theming changes require retailer input and sign-off. The Expert Services and Design team role is to ensure implementation quality.

If you encounter limitations or issues with accessibility, submit an insight via the Roadmap Portal in Studio or NewStore Omnichannel Manager, or contact your Omnichannel Success Manager or Support.